Friday, June 25, 2010

MasterChef ratings blitz

3.7 million viewers watched the 2009 MasterChef final, and if current ratings are anything to go by, the record breaking figure is set to sky rocket even higher for the 2010 final.

On Sunday night, MasterChef drew an audience of 1.8 million viewers. The introduction of old contestants, three of which will be given a second chance to become Australia's second MasterChef, made Channel Ten a winner in the prime time slot. Seeing the contestants compete in Europe was a hit on Wednesday night when the show drew a national average audience of 2 million viewers.

MasterChef's opposition drew audiences half that size on Wednesday night. Border Security and The Force both had 1.1 million viewers, and Hey Hey It's Saturday, with only 908,000 viewers, still has audiences wondering why the show isn't actually on Saturday.

The 2009 final of the reality cooking show won every demographic. Ten's declared "target" audience of people aged 16-39 enjoyed 80.1 per cent commercial share and people aged 25-54 and 18-49 were not far behind with 76.3 per cent and 77.7 per cent respectively. Current demographic figures for the 2010 season aren't quite so high yet; on Sunday night, the 16-39 group had 51.9% of the primary 3-station commercial share. Those aged 25-54 and 18-49 had 48.5% and 48.5% share respectively.

When comparing those figures with its contenders, it is clear MasterChef is heading in the right direction. 60 Minutes on Channel Nine had 27.5%, 25.5% and 27.5% in the 18-49, 16-39 and 25-54 age groups. Seven's first episode of its new season Dancing With The Stars saw only a 24.0%, 22.6% and 24.0% share.

In the final few weeks (or months, who knows with three new/old contestants added to the mix), it will be interesting to see whether MasterChef can beat its own record.

So what do you think? Can they blitz the ratings, again? Which contestant will win? Join the discussion below.

My prediction: top three will be Marion Grasby, Adam Liaw and Callum Hann (or maybe even Jonathan Daddia).

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